While I can't say for sure they are trying to capitalize on recent increase in zombie awareness I have a pretty good assumption and I can't say I blame them. Company spokesman, Everett Deger told WWJ Newsradio 850 that while the bullets are real, they're only meant to be used on targets and not on people. He also stated that they are Hornady's most successful product. But wait, there's more....product manufactures aren't the only one capitalizing on the situation. The South Florida Business Journal reports that the site of the infamous "Miami Zombie" will become the latest addition to the Miami Crime Coach Tour from HistoryMiami.